You may
exertTo exert a permanent, you choose to have it not untap during your next untap step.
A permanent can be exerted even if it’s not tapped or has already been exerted in a turn. If you exert a permanent more than once before your next untap step, each effect causing it not to untap expires during the same untap step.
An object that isn’t on the battlefield can’t be exerted.
“You may exert [this creature] as it attacks” is an optional cost to attack (see rule 508.1g). Some objects with this static ability have a triggered ability that triggers “when you do” printed in the same paragraph. These abilities are linked. (See rule 607.2h.) (CR 701.43) this creature as it attacks. When you do,
untapTo untap a permanent, rotate it back to the upright position from a sideways position. Only tapped permanents can be untapped. (CR 701.26) all other creatures you control. (An exerted creature won't
untapTo untap a permanent, rotate it back to the upright position from a sideways position. Only tapped permanents can be untapped. (CR 701.26) during your next
untapTo untap a permanent, rotate it back to the upright position from a sideways position. Only tapped permanents can be untapped. (CR 701.26) step.)